Marriott Manager, Brand Management and Marketing, Westin Hotel & Resorts in Bethesda, Maryland
Posting Date Mar 13, 2018
Job Number 18000I8R
Job Category Brand Management
Location Marriott International HQ, Bethesda, Maryland VIEW ON MAP
Position Type Management
Start Your Journey With Us
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?
- open to candidates in our Bethesda, MDoffice or our New York, NY office *
Education and Experience Preferred
4-yeardegree from an accredited university in Business Administration, Brand,Marketing, or related major
2 years ofrelevant professional experience in brand, marketing or related function,demonstrating progressive career growth and pattern of exceptionalperformance.
Experiencein travel, culinary, publishing, retail other lifestyle industryexperience is preferred where experience development, talent culture andprogramming were key elements of the brand expression.
IntegratedMarketing experience ideally across digital, social media, PR and paidwith brand awareness + buzz as main goal. Must be able toeffectively create and produce events that support partner needs, brandneeds and hotel needs. Must be able to develop briefs for programs thatoutline the goals and budgets and KPIs. Able to plan and executemarketing plans & events, develop & distribute content, andevaluate the program success.
Must have acombination of creative savviness + business acumen.
Representthe brands at times with design, development and ownership groups; musthave strong presentation skills
Strong projectmanagement experience
AdobePhotoshop, InDesign, Illustrator, Adobe Captivate, and the ArticulatePlatform (preferred)
CORE WORK ACTIVITIES
Support team leadership in driving thestrategic direction for the brand.
Work on a team of people who serve as brandstewards, working with all corporate teams to ensure the proliferation of thebrand via all audiences including but not limited to: Owners + Franchisees, Developers,Customers, Consumers, Guests, Loyalty Members + Associates. As a large portionof this responsibility, may:
Co-lead the development and sustainment ofconsumer and customer experience initiatives with the global operations team
Support 3D design initiative development andsustainment in partnership with Global Design Strategies team
Support associate engagement and educationinitiatives sometimes in partnership with Learning and Development team
Works withcross-functional teams to frame up business challenges and developstrategic and tactical plans to drive market share.
Collaborateswith internal partners to research industry best-practices and forwardlooking trends to identify areas of opportunity for future initiatives
Reviewscompetitive information and develops recommendations.
Participatesin the development of and sometimes delivery of brand presentations toshare with key stakeholders on brand strategy, framework, positioning andresults to key audiences, including Quarterly GM Webcasts, Annualpresentations to B2B / Sales audiences at trade shows, Global and annualContinent Brand meetings, Quarterly GM orientation, marketing managersummit, immersions, etc.
Support withlogistics and managing content for Continent Brand conference calls andwebinars with Area Vice Presidents, General Managers, Hotel Teams, etc.Collaborate with various teams throughout the organization to ensure brandrepresentation and alignment
Manage brandresources on intranet for corporate + hotel stakeholders
Supportshotels with questions on brand resources, programs, etc.
Contributesto an environment of sharing best practices and creative ideas + businessstrategies with Continent (International) Brand Teams
Overallserves as the brand ambassador to hotels and other key stakeholders
Works on a team that owns the BrandPositioning, develops + manages the Brand’s Visual Identity, + develops communicationtools and templates to Ensure Consistent Execution by broader organization andhotels.
Supports team leadership in developing theGlobal Brand Marketing + Messaging Strategy with a top funnel focus
Collaborates with and supports the Continent(International) Brand Teams on their marketing plans
Owns portions of the North America BrandMarketing Plan with a top-funnel focus. As part of this, may:
Assist in developing and executing acomprehensive marketing plan for the Brand that encompasses internal andexternal audiences
Help develop and drive execution of integratedmarketing strategies (in collaboration with digital/social team, PR team,entertainment marketing team, media agencies. Creative agencies, etc.) insupport of the brand strategies and stated performance goals
Oversee creative development for assignedmarketing communication initiatives.
Manage budget + is responsible for results ofassigned marketing initiatives
Develop, manage + execute (propertyexperience + marketing) assigned brand partnerships in collaboration withpartnerships team
Collaborates with Americas + Field Marketingwho owns Mid to Lower funnel efforts
Encourage property pull-through of brandmarketing initiatives with the development of Activation Toolkits (PR, Social,Experiential, Digital, etc.)
Supports halo-hotel marketing initiatives +opening activities
Supports all external marketing efforts withinternal communications
A dditional Responsibilities
May beassigned a special project on behalf of the brands
Informs,updates, and provides information to supervisors, co-workers, andstakeholders in a timely manner.
Attends andparticipates in all relevant meetings.
Presentsideas, expectations and information in a concise, organized manner.
Uses problemsolving methodology for decision making and follow up.
Maintains positiveworking relations with internal customers and department managers.
Manages timeeffectively and conducts activities in an organized manner.
Performsother reasonable duties as assigned by manager.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.